28 April 2008

Super-elite airline crashes and burns

It's all happening today. Perhaps there are some limits to the excesses of the super-elite luxury market?

I've just learned (thanks to Adam) that eos - the all-business-class airline - filed for Chapter 11 bankruptcy yesterday (source Times Online). What an ignominious demise for an airline that touted itself "uncrowned" and "uncompromising". "Unairline" was, it seems, something of a portentious labelling for this now non-airline. Here below is the open letter they posted on their website (or click on the link above). I can't help but wonder what poor old Adam Komack, the airline's Chief Lifestyle Officer, is going to be doing now - how will he ever find another job in this day and age?

Oh, and speaking of the possible limits of the limitless, while reading about eos on the TimesOnline website, I discovered that the luxury doesn't really cease after all: eos goes down, but The Times flies. Here's their new ezine called, wait for it, LUXX. Clever, huh? This is the kind of "article" they produce:

Now that's more like it. I guess Adam Komack's sent his CV in already.

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